Asking a dozen different self-described freelance experts about the right approach to pricing is like asking New Yorkers about the best pizza in the city: You’ll get a dozen different answers.

Your goal here isn’t perfect prices but smart, strategic prices that bolster your confidence in your pricing. Once you’ve zeroed in on several key numbers, you’ll see clearly how the golden strings of your prices link up to your various dreams flying like kites.

Going through the steps in this pricing process will empower you to make better decisions, build a sustainable business you love, and reel in more of those gorgeous, hand-painted dreams.