• $249
  • 3 payments of $83

Advantages

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  • 21 Files

I’m creating 7 playbooks built around what has helped me consistently earn 6 figures (and still have a life) during my 14+ years of freelancing: 

  1. Setting smart prices
  2. Creating "juicy offers"
  3. Selling bigger projects
  4. Creating your positioning cheat code
  5. Getting super clear on your messaging
  6. Smoothing out spiky freelance income
  7. Figuring out the direction you want to go next

Each playbook will consist of the strategy behind that advantage, the specific steps or process required to leverage it, any worksheets, templates, or tools involved, and examples from other freelancers and consultants to encourage and inspire you. 

Hey, Austin L. Church from Freelance Cake here. I’d like to show you…

How to build a 6-figure freelance business without a time-consuming course or expensive 1-on-1 coaching program.

Business gurus are always yammering about working smarter, not harder. 

It’s good advice, but it has become so cliché that it’s hard to picture what it looks like in practice. How does a freelancer actually work smarter, day in, day out?

A retired construction worker named Wally Wallington has provided some clues.

Wallington became fascinated—or should I say obsessed?—with proving that the ancient Celts could have built Stonehenge with tools available at the time.

And ancient Egyptians could have built the pyramids too: “Sorry, ancient aliens. We can do this on our own, with sweat and human ingenuity. We don’t need you.”

Wallington used levers, pivots, and counterweights to single-handedly “walk” a barn weighing 40,000 pounds (or 18,143 kilograms) across his backyard. 

The guy’s hobby is odd for sure, but is freelancing really so different from the manipulation of monoliths?

Nope.

If you’re moving a big block of concrete, you need a lever and fulcrum to create a “mechanical advantage.” Otherwise, you won’t even budge the thing.

1. Setting Smart, Strategic Prices

Overview: Setting Smart, Strategic Prices [VIDEO]
  • 4 mins
  • 63.6 MB
Setting Smart, Strategic Prices [Playbook]
  • 173 KB
Advantages AMA #1 - Pricing.mp4
  • (1h 00m 21s)
  • 469 MB

2. Productizing Services & Creating Juicy Offers

Overview: Creating Juicy Offers [VIDEO]
  • 7 mins
  • 105 MB
Productizing Services & Creating Juicy Offers [Playbook]
  • 153 KB
Advantages AMA #2 - Juicy Offers.mp4
  • 54 mins
  • 259 MB

3. Creating Your Positioning Cheat Code

Overview: Creating Your Positioning Cheat Code [VIDEO]
  • 3 mins
  • 193 MB
Creating Your Positioning Cheat Code [Playbook]
  • 607 KB
Advantages AMA #3 - Positioning.mp4
  • (1h 02m 03s)
  • 362 MB

4. Figuring Out Your Next Direction

Overview: Figuring Out Your Next Direction [VIDEO]
  • 6 mins
  • 406 MB
Figuring Out Your Next Direction [Playbook]
  • 91.4 KB
Advantages AMA #4 - Next Direction.mp4
  • 56 mins
  • 331 MB

5. Getting Super Clear on Your Messaging

Overview: Getting Super Clear on Your Messaging [VIDEO]
  • 5 mins
  • 89.4 MB
Getting Super Clear on Your Messaging [Playbook]
  • 252 KB
Advantages AMA #5 - Messaging.mp4
  • (1h 02m 49s)
  • 478 MB

6. Smoothing Out Spiky Freelance Income

Overview: Smoothing Out Spiky Freelance Income [VIDEO]
  • 7 mins
  • 137 MB
Smoothing Out Spiky Freelance Income [Playbook]
  • 339 KB
Advantages AMA #6.mp4
  • (1h 02m 06s)
  • 472 MB

7. Selling Bigger Projects

Overview: Selling Bigger Projects [VIDEO]
  • 4 mins
  • 99.4 MB
Selling Bigger Projects [Playbook]
  • 774 KB
Advantages AMA #7.mp4
  • 59 mins
  • 324 MB

If you’re a freelancer jonesing to work smart, not hard, you need what I call “shareable advantages.”

Maybe you’ve already heard of some:

  • Using a consultative approach to sell bigger projects
  • Establishing a Morning Marketing Habit
  • Developing a positioning cheat code
  • Setting smart, strategic prices
  • Finding your unique mix
  • Creating 2-3 juicy offers 

Lots of freelancers can get from $30,000 to $60,000 by working longer hours, but you can’t double again, from $60K to $120K, the same way. 

You’ll run out of hours to feed into the business machine. Or you’ll burn yourself out. Or you’ll end up being a freelance workaholic without much of a life.

That’s what happened to one of my clients, Amanda, who posed this excellent question:

“What’s the point of all that extra income if you’re too busy to enjoy it?”

At the end of a record year, Amanda came face to face with two truths:

  1. Working longer hours is a growth strategy that eventually fails you.
  2. Making more money is a goal that eventually betrays you. 

The real goal is finding your income lifestyle sweet spot.

I have stayed a solopreneur all these years because I want to have my freelance cake and eat it too. I want to fully enjoy the freedom of freelancing and enjoy the financial upside and not work all the time. 

I’ve consistently made six figures for years now, billing 20-30 hours a week, and since 2018 I’ve been showing my coaching clients how to get better results with less effort.

The shareable advantages I mentioned make that possible for my clients:

  • One sold $60,000 worth of productized services in 5 weeks.
  • Several have hired assistants and taken true vacations.
  • One negotiated a 25% higher rate with 1 email.
  • Another sells $15,000 per month retainers.
  • One landed 6-figure engagements.
In early May 2023, my client Andy emailed me out of the blue to say thank you for providing guidance and support on his journey. He sent me a screenshot of a little retrospective he did in Figjam: 

Andy saw a 580% increase in revenue from Q2 2022 to Q1 2023!

Did that happen because he put in 580% more time?

Of course not. Andy leaned into the shareable advantages:

He started selling strategy on the front end of multi-phased engagements. 
He created his positioning cheat code and juicy offers. 
He changed his pricing model.  

Like Wally Wallington, he got better leverage.

As much as I’d like to coach 1,000 Andys one-on-one, there aren’t enough hours in the day.

And I’m not one of those people who can have a calendar dense with coaching sessions and also have a good attitude. Just ask my wife. 😬

Since August 2022, I’ve been puzzling over how to export the shareable advantages from my coaching program and make them accessible to more people.

“Not another dense online course that they’ll struggle to finish….”
“Not a long PDF that will gather dust on a hard drive….”
“Not another live cohort with required attendance….”

So what to do? Here’s where I’ve landed for now…

Out of the stockpile of 20+ shareable advantages I teach, I picked 7 based on the survey responses I got from my Freelance Cake email subscribers and LinkedIn followers.

Those 7 advantages I’ll be turning into playbooks:

1. Setting smart, strategic prices
2. Creating 2-3 juicy offers
3. Selling bigger projects
4. Figuring out the direction you want to go next
5. Creating your positioning cheat code
6. Smoothing out spiky freelance income
7. Getting super clear on your messaging

A playbook consists of the strategy behind that advantage, the specific steps or process required to leverage it, any worksheets, templates, or tools involved, and examples from other freelancers and consultants to encourage and inspire you.

I’m going to call this experiment, surprise, Advantages.

Here’s how I plan to fit Advantages into everything else I’ve got going on with kids (soon to be home for the summer), consulting, and the rest of my barbecue-filled life:

  • Every 2 weeks, I drop a new playbook. 
  • Each one will include a short, ~5 minute video giving you the rundown.
  • I’ll also offer 3-4 Ask Me Anything sessions where you can show up and ask questions. I may do a 20-minute live training too if the need arises.
  • If those AMA sessions reveal major gaps in the playbooks, I’ll fill them. You lovely people can help me make them tighter and more valuable for everyone. 
  • I’ll share recordings from AMA sessions for anyone who didn’t/couldn’t/wouldn’t show up. 
  • You all implement the playbook and report back on your wins.
  • A rising tide floats all boats.

The rough schedule I’ve got so far will be as follows:

  •  Playbook #1 (Setting Smart, Strategic Prices) will drop on Friday, May 19. 
  • I’ll do the first AMA on Thursday, May 26.
  • Playbook #2 (Creating Juicy Offers) will drop on Friday, June 2.
  • I’ll do another AMA on Thursday, June 8.
  • And so on.

Is this Advantages beta something you want to be a part of?

I’m looking for 10 or so people who are keen on stacking up Advantages. I’m thinking we’ll form a beta group. Small, fun, and fabulous. 

Maybe I’ll set up a Slack channel. All of us can get the same tattoo. Share toothbrushes. That sort of thing.

Price, of course, will be a consideration. The survey I sent several weeks ago produced a HUGE range. People were willing to pay between $19 to $1,200. 

I landed on the lower side of middle:

$249 for 7 playbooks, plus the AMA sessions. 

That seems like a fair investment for detailed, game-changing content applicable to your current obstacles in this rocky economy, yes?

OR email me (hello@freelancecake.com) with any questions.

P.S. I have a hunch that Advantages will become Freelance Cake’s flagship product. I’m stoked about going on this journey with some of you.